Author: Treveri

· A Quarterly News Bulletin From Your Friends At Treveri ·

CHICO, CA - Leading designers and weavers of custom-woven flat rugs, Treveri, in December of 2007 announced that the company will be treating it’s sales partners to free luxury cruises in 2008 and 2009.
The company is quick to point out that its “Sell Seven, Cruise To Heaven” promotion is not a drawing or a ‘chance to win’, but a generous reward offer that awards a quality cruise for two to those who sell seven or more Treveri Original rugs during the incentive

period defined as January 1, 2008 through December 1, 2009.
Sales professionals who qualify will have numerous voyages to choose from, including those aboard top cruise lines sailing to the Caribbean, Alaska, Bermuda, the Mexican Riviera and other top cruise destinations.
Treveri president Jennifer Lee called the offer “unprecedented in our industry”, and “a happy opportunity to say a tangible and generous thank you to our sales partners”.

M/V GRAND PRINCESS, one of more than 30 5-star cruise vessels aboard which sales partners who qualify for Treveri’s 2008-2009 “Sell Seven, Cruise To Heaven” rewards programs may book a luxury cruise for two, compliments of Treveri.

As part of its acquisition of Specialty Textiles in August of 2007, Treveri has relocated all weaving operations to Northern California, discontinuing offshore manufacturing in El Salvador effective 09/07.

LOS ANGELES, CA - As the last of our shipping containers arrived on U.S. soil in August, we found ourselves feeling elated that all of Treveri’s manufacturing operations would, once again, be based in the United States.
Though there were fiscal advantages to Specialty Textiles’ decision to move a portion of their weaving plant to El Salvador some

years ago, Treveri’s management felt strongly that—in order to assure the quality that is our hallmark as well as timely delivery of each valued rug order—having all of our manufacturing operations based in California would best serve the needs of our discerning clientele. As of December, all of the company’s infrastructure was relocated, up and running.

PARADISE, CA - Late in 2007, Treveri contracted the services of The Reeves Group, a consulting and media services firm located near here to (1) revise and simplify our rug pricing and supporting literature, and (2) design and create a simple and informative newsletter for our valued industry partners.
We hope you’ll agree that our associates at The Reeves Group did a masterful job of condensing and simplifying the old price list (down to one, easy-to-read page!) and that you’ll enjoy receiving quarterly news of what is happening in your favorite custom flat rug producer’s world.
If you don’t yet have our new price list, which includes details of Treveri’s exclusive rug collections and associated pricing, please phone us and we’ll get one faxed or mailed to you immediately.

news & info from the staff and management of
Treveri U.S.A.
Leaders in custom flat-woven rugs
T

FOUR FABULOUS COLLECTIONS FOR 2008 - Treveri is pleased to debut four newly-organized collections of world-class flat woven rug designs for 2008. Representing more than 50 exclusive rug designs, the Heritage, Orinocco, Las Brisas and Sahara collections comprise one of the most appealing and unique catalogs of custom woven flat rugs in the world. For more information and a price list, kindly contact our U.S. offices in Chico, CA at (530) 899-7891.
FOR YOUR INFORMATION: TREVERI’S WEBSITE IS AVAILABLE - We’re looking forward to your visit to Treveri’s website! We hope you’ll find our home-on-the-web to be easy to navigate, useful and informative. At www.treveriusa.com you’ll find valuable news and information concerning our rug offerings, incentives and more, as well as useful links and contact data. Please visit us at your convenience.

Don’t wait to register for your FREE CRUISE reward!
We can fax you a registration form upon request.

See our EXCLUSIVE RUG DESIGNS online!
Visit www.treveriusa.com and click on “Design Gallery”

March, 2008

Treveri Times

A Quarterly Newsletter from Treveri, leaders in Custom Flat Rug Creation

Questions &
Answers from
Jennifer Lee
Q: What is the recommended cleaning method for a Treveri hand woven rug?
A: All of our rugs are ‘dry clean only’. For best results, request that your dry cleaning professional uses "fresh solution" to clean your rug. Do not use steam cleaning or any other wet cleaning methods as they may result in severe shrinkage and/or running or bleaching of colors.
Q: If I like a particular design, but the colors in the sample do not work for my clients décor, can I change the colors?
A: Yes, all of our patterns are available in custom colors. Contact Treveri and we can make a custom sample for your client in colors of your choice.
Q: What looms do you use?
A: We use 12' wide dobby rug looms. These are designed especially for rug weaving (stronger looms than those used for fabric weaving) so they can handle the increased material weight and high tension that weaving a quality flat woven rug requires.
Q: What are some tips to help prolong the life of a flat woven rug?
A: Always have a good quality rug pad underneath your rug. Turning or rotating your rug regularly, especially in high traffic areas will also prolong the life of your rug but allowing it to wear evenly. Do not vacuum the fringe on a rug, especially if using a vacuum with rotating brushes as they can cause damage to the fringe.
Q: What do the terms warp and weft mean?
A: The term warp refers to the threads that run vertically through a rug, and in some cases form the fringe at the ends of a rug. The term weft refers to the threads that run horizontally through a rug. The weft threads are passed over and under the warp threads to create the pattern or design of a rug. than in malls, schools, hotels, airplanes, convention centers, etc.

CHICO, CA - Treveri’s sample program has been updated and enhanced for 2008. Now it is even easier to obtain just the right sample for your discerning clientele.
In addition to offering a wide variety of quality ‘inventory samples’ (popular samples which we produce regularly and keep in inventory), Treveri is prepared to create the custom sample of your choice in the inventory colors of your choice to support the best possible presentation to the client.
Pricing for 1sf inventory samples

news & info from the staff and management of
Treveri U.S.A.
Leaders in custom flat-woven rugs

NEW SAMPLE CARDS COMING SOON — Treveri is in the process of creating a line of glossy photographic postcards which features close up ‘virtual samples’ of our most popular flat rug designs. While our custom sample program is still the best way to ‘get the feel’ of our fine rugs, we hope you’ll agree that having an assortment of visual references to refer to and show your clients will be a valuable sales tool. We expect the first of Treveri’s ‘sample cards’ to be in the mail in coming months, with more to follow. Our new sample cards will be mailed to you automatically (unless you request otherwise) and are complimentary to active industry associates.
ONLINE RUG GALLERY NEARING COMPLETION — It won’t be long now until you and your clients can browse many of Treveri’s spectacular flat rugs on the Internet. We’re working on completing the design gallery section of our website and soon there will be an easy and relaxed way to “visit Treveri” online. For lots of valuable information on Treveri’s offerings, visit our (client-friendly; no price lists posted on site) website today at www.treveriusa.com

& custom samples will not increase for 2008. Inventory samples are priced at $50 each and custom samples (allow 4-6 weeks for production) remain at $150 each. Shipping & handling is $15 for the first sample and $8 per additional.

Order your next
TREVERI SAMPLE
by phone or e-mail!
(530) 899-7891
or treveri1@gmail.com

CHICO, CA - While the word “custom” may be overused and under-respected in some circles, your friends at Treveri take the term seriously. We pride ourselves in offering truly custom flat rug products in a stunning array of colors, design patterns and fabrics.
We thought it was worth a mention here that all of our collections are available in a rainbow of colors. For instance, our much-heralded Sahara mohair line is available in your choice of

46 vibrant colors (some require custom dye process), the Sahara wool line offers 400 color choices, our Heritage line features 120 fabric colors and 500 warp yarn choices; choose from 120 fabrics, 150 chenille colors and 500 yarns in our Las Brisas line, and from 5 acclaimed neutral fabrics woven with any of 500 yarn choices in Treveri’s Orinocco rug line.
As you can tell, we are more than willing to provide you with genuinely custom color & fabric choices. Tell us what you need!

Since most of those we serve will not have the opportunity to visit us in northern California, we are pleased to share this glimpse into the heart of our operation. This photo features one of Treveri’s 12-foot Artisan Professional Dobby high-tension rug looms, currently being used to create a one-of-a-kind rug in a
custom ‘Sausalito Plaid’ design woven to client specifications. — TREVERI

TREVERI TIMES
P.O. Box 1724
Chico, CA 95927
(530) 899-7891
www.treveriusa.com

TREVERI TIMES is published quarterly by Treveri Custom Flat Rugs, Chico, CA, USA. Subscriptions are complimentary to industry affiliates and interior design professionals. Subscriptions may be arranged via e-mail (treveri1@gmail.com) or telephone (530) 899-7891. Subscriptions are available only to US addresses at this time. Treveri reserves the right to refuse subscriptions and access to the company’s programs and incentives to anyone. See more information at: www.treveriusa.com.